AIRI
Brand Identity for Artificial Intelligence Research Institute
Client Challenge
AIRI — the Artificial Intelligence Research Institute — sought to establish a strong, future-ready brand identity that would reflect its mission: advancing AI in a way that strengthens humanity rather than replacing it. The client needed a branding and creative platform that would communicate AIRI’s vision, build trust among stakeholders, and clearly express how technology, people, and nature can coexist in harmony.
Our Approach
We began by exploring cultural perceptions of AI, identifying both aspirations and fears related to technological progress. This research showed the importance of positioning AIRI as not just a scientific institution, but as a bridge between innovation, human potential, and the natural world.
The creative concept was built around the idea of coexistence — demonstrating how three fundamental forces — nature, humans, and technologies — interact and amplify each other. In the visual identity, organic forms blend with structured digital elements, symbolizing AI as a supportive, guiding presence.
Through this approach, the branding emphasizes that AI is not here to replace people but to help them reconnect with their essence, unlock creativity, and move closer to a balanced, meaningful life.
We developed a complete visual ecosystem: a flexible identity system, motion graphics, and key communication principles that express AIRI’s role as a responsible, human-centered research institute.
The creative concept was built around the idea of coexistence — demonstrating how three fundamental forces — nature, humans, and technologies — interact and amplify each other. In the visual identity, organic forms blend with structured digital elements, symbolizing AI as a supportive, guiding presence.
Through this approach, the branding emphasizes that AI is not here to replace people but to help them reconnect with their essence, unlock creativity, and move closer to a balanced, meaningful life.
We developed a complete visual ecosystem: a flexible identity system, motion graphics, and key communication principles that express AIRI’s role as a responsible, human-centered research institute.
Results
A powerful, holistic branding and creative platform for AIRI that redefines the narrative around artificial intelligence.
A unified identity system that visually integrates nature, humanity, and technology into a seamless whole.
The branding positions AIRI as a leading institution shaping a future where AI supports human growth, enhances well-being, and fosters harmony between innovation and the natural world.
A unified identity system that visually integrates nature, humanity, and technology into a seamless whole.
The branding positions AIRI as a leading institution shaping a future where AI supports human growth, enhances well-being, and fosters harmony between innovation and the natural world.
Creative Team
Art Direction
Motion Design
Creative Direction
Design
and others