The client company was a new entrant in the fashion e-commerce space. They'd scaled well using PPC, but were looking to develop their own traffic and sales-generating assets. They'd managed to scale traffic to 4 figures, but wanted to go beyond that. We were brought on as a linkbuilding partner, working alongside other SEO providers to increase traffic quickly.
Search Engine Marketing
Search Engine Optimization Traffic
The client's niche was highly competitive for their target keywords. Most of the content published on-topic was highly homogenous. To outrank the competition, we needed to help the client build backlinks competitors didn't have.
We used HARO and Pitchbox to acquire backlinks competitors didn't have - and couldn't buy - on our client's behalf. We ghostwrote thought-leading query responses with the help of leading journalists and content writers.
We earned 20 DA 50+ backlinks using journalist outreach. The customer's own DA went from 16 to 34, and impressions immediately went up 150%. Over the next 3 months, traffic went up around 3x - and traffic value more than doubled.