UPSOLUT
Strategy built on research — delivered as a brand platform
Client Challenge
UPSOLUT, an FMCG brand focused on healthy lifestyle products, approached us with the goal of creating a distinctive communication platform and branding. The challenge was to express the brand’s scientific philosophy in a way that felt modern, memorable, and accessible to consumers
Our Approach
We explored the brand’s core belief — a deep commitment to science and evidence-based wellness. This became the foundation for a bold creative direction: positioning UPSOLUT as a brand that optimizes and restores the body’s internal processes.
From this insight, we developed a unique and vibrant communication platform that visualizes how UPSOLUT supports the body on a functional level. The branding brought science to life through bright, energetic design elements that made complex ideas intuitive and emotionally engaging.
From this insight, we developed a unique and vibrant communication platform that visualizes how UPSOLUT supports the body on a functional level. The branding brought science to life through bright, energetic design elements that made complex ideas intuitive and emotionally engaging.
Results
- Strengthened online reputation through active monitoring and structured brand responses.
- Growth of a loyal and engaged online community around the brand.
- Improved sentiment across key platforms and increased positive user-generated content.
- Clear insights that helped D’alba refine communication, product storytelling, and category positioning.