D’alba
Research & strategy, reinforced by ORM
Client Challenge
D’alba, a well-known Korean cosmetics brand, needed to strengthen its online reputation and build an engaged community in international markets. With high category competition and active consumer conversations happening across multiple digital platforms, the brand required a structured approach to social listening and reputation management.
Our Approach
We conducted comprehensive social listening, analyzing thousands of mentions across social media, review platforms, beauty forums, and e-commerce.
This allowed us to identify key sentiment drivers, recurring product discussions, potential risks, and the strongest advocacy points.
Based on these insights, we built a community-building strategy, shaping tone of voice, engagement principles, and a response matrix for customer dialogues.
We also developed a system for real-time online reputation management, tracking spikes, identifying negative trends early, and ensuring consistent brand protection.
This allowed us to identify key sentiment drivers, recurring product discussions, potential risks, and the strongest advocacy points.
Based on these insights, we built a community-building strategy, shaping tone of voice, engagement principles, and a response matrix for customer dialogues.
We also developed a system for real-time online reputation management, tracking spikes, identifying negative trends early, and ensuring consistent brand protection.
Results
- Strengthened online reputation through active monitoring and structured brand responses.
- Growth of a loyal and engaged online community around the brand.
- Improved sentiment across key platforms and increased positive user-generated content.
- Clear insights that helped D’alba refine communication, product storytelling, and category positioning.