Choupette
From market research to branding — strategy, communication platform, photo & video
Client Challenge
Choupette, a premium children’s clothing brand, set out to enter the highly competitive markets of the UAE and Saudi Arabia. To succeed in a new cultural and commercial environment, the brand needed a clear strategic foundation: a differentiated brand platform, market entry strategy, communication approach, and a renewed visual identity that would elevate its premium perception.
Our Approach
We began with in-depth market research and cultural analysis of the GCC region, mapping consumer behaviours, parenting values, and key fashion trends across the children’s category. Competitive benchmarking revealed whitespace opportunities and guided the refinement of Choupette’s product assortment for local preferences.
Using these insights, we developed a comprehensive brand strategy and brand platform, reshaping Choupette around the emotional territory of special moments — the meaningful, everyday celebrations of childhood that parents want to cherish. This idea became the foundation for the brand’s new tone, storytelling, and visual expression.
We then carried out a full rebranding, elevating Choupette’s aesthetic to a more premium, modern, and culturally resonant identity.
Finally, we created a communication strategy that translated the new brand platform into localized campaigns designed specifically for audiences in the UAE and Saudi Arabia.
Using these insights, we developed a comprehensive brand strategy and brand platform, reshaping Choupette around the emotional territory of special moments — the meaningful, everyday celebrations of childhood that parents want to cherish. This idea became the foundation for the brand’s new tone, storytelling, and visual expression.
We then carried out a full rebranding, elevating Choupette’s aesthetic to a more premium, modern, and culturally resonant identity.
Finally, we created a communication strategy that translated the new brand platform into localized campaigns designed specifically for audiences in the UAE and Saudi Arabia.
Results
- A renewed, premium brand identity built on the emotional platform of “special moments.”
- Successful launch of the flagship store in Dubai Mall, one of the region’s most prestigious retail destinations.
- Pop-up spaces opened across key malls in the UAE and Saudi Arabia.
- Localized campaigns that strongly resonated with regional audiences — helping establish Choupette as a culturally relevant, premium children’s brand in the Middle East.